Professional colour is just that – it is used by a professional who will be experienced in creating the perfect blend of colour for the client, taking into account a number of factors such as what base colour you are starting from, and what colour is already on the hair. High street colour is a convenient and cheap way to colour hair, but it does come with a risk – it’s a one-for-all solution and doesn’t come with professional expertise.

During the colour process chemicals are used to open the cuticle, which allows the colour molecule to penetrate the cortex and swell in size so that it becomes trapped. In order to keep up the colour result and lock in the pigment, the cuticle needs to be closed again. For the first 2 weeks after any colour treatment the hair is very vulnerable, and so the correct aftercare is really important to maintain a long lasting colour result.

This is a really common question, but yes it is safe to colour hair during pregnancy or when breastfeeding. It’s natural to be apprehensive about colouring your hair during this anxious time, but as long as the normal procedures are carried out (e.g. Allergy test 48 hours before), then the normal rules still apply.